[spoiler title=’Click here to read the transcript. ‘ style=’default’ collapse_link=’true’]- Hey, welcome to Coffee Coffee Coffee your place for average Joe coffee reviews. Today’s coffee is Just Black.
– So today we’re reviewing Black Rifle Coffee Company’s Just Black.
– That’s it.
– That’s it. No, there’s more to say. So first of all, the company is veteran owned.
– Right.
– Which is what kind of drew us into it cause he’s a veteran.
– That’s right, Semper Fi. And not afraid to put some, you know, weapons on their bag which I like. They’re like, oh okay, politically incorrect. That’s, who cares?
– Right.
– That’s how I feel.
– Yeah, really cool packaging and you said they have funny commercials.
– Yeah, I saw a couple of them anyway.
– Yeah, some of them are maybe not good for kids. But, ah–
– N-S-F-K. Not safe for kids.
– Okay. Not sure where you’re going… So this is a hundred percent Arabica coffee. It’s supposed to be an eight on the roasting scale which is towards the darker–
– Like their boldness–
– Well, that’s, no no no, that’s the roasting scale so from lightest to darkest it’s an eight out of like, I think, ten. The tasting notes it says, it’s a blend of Central American and Colombian supremo coffee. It’s roasted medium-dark to give it a consistently bold and roasted flavor.
– Mmhmm.
– So we’re expecting it to be bold and roasty.
– Bold and roasty.
– Which we prefer. That is, like, my profile.
– Right.
– Well, maybe not so much bold but roasty. But I like a richness, but that’s pretty much the same thing. I mean kinda different but.
– Yeah.
– Yeah.
– You don’t care.
– Yeah, when it says bold, I expect it to like.
– A lot of robust flavor like in your, in your face.
– Right.
– In this part of your face.
– Let’s talk about cost.
– 12 dollars for the bag.
– So a dollar an ounce.
– Yeah, so 16 bucks for a pound which is the most expensive coffee that we’ve ever used so far.
– Except for Lake 503 Coffee.
– Nope. That was still, that was a whole bag that we got.
– Yeah, and it was a 12 ounce bag.
– I think you’re wrong, but we can check the review to see that.
– Okay, alright, but anyway, if it’s not the most expensive it’s the premium pricing. I mean, there are more expensive coffees than this, certainly. I mean there’s like 30, well there’s even more than that 30 dollar a pound. But, um yeah, so. Yeah.
– It’s a coarse ground coffee.
– Yeah.
– You can hear it in the bag and see it. But we’ll see what kind of effect that has on the flavor, we don’t really know.
– Well, generally speaking, if it’s coarser ground it’s gonna be…
– Less flavor.
– Yeah, less flavor. It’s good for, like, when you have a french press.
– So you don’t get all that grinds up in your…
– Yeah, grill.
– Grill.
– We said grill.
– Yes, but we almost lost, missed the high-five.
– Okay, so, it smells good.
– Ah!
– So it says bold and I don’t get bold.
– No. I’m wondering which branch of the military.
– But, um. I don’t know, like it… It’s not bad coffee. It’s like okay coffee to me. My own opinion.
– Yeah.
– It’s like, it’s okay.
– Yeah, seems pretty weak though.
– Yeah.
– And we’ve tried it in different levels. With one table… Cause the bag doesn’t say. Normally, you know, the bag will say use two tablespoons, use a heaping one, use… This one doesn’t say either way, so we did one, one and a half, heaping, two and it was just kind of the same.
– Yeah.
– Each time we did that.
– Yeah.
– And there’s just not a lot of flavor.
– Yeah. Did you, what did you do on this one?
– This is one and a half.
– Yeah. So normally or in a lot of coffees if you used one and a half, that’s gonna be a strong cup of coffee. Especially like, Pete’s, gosh. Be too bitter probably.
– Right.
– But this is just kinda like meh, you know? I don’t know, I’m just… For the price, I expect more, that’s the thing. Like, I really wanted to love this coffee. I wanted to… Cause, you know, support your vets. I’d rather give my money to veterans than, you know, other corporations and stuff.
– Right.
– But this bag, at least, not so much.
– Yeah. And then also, but the thing to think about giving money to veterans versus other corporations, probably a lot of corporations are run by veterans.
– Well, we’d have to fact check that.
– Well, a lot. I didn’t say which ones.
– A lot of times on Undercover Boss, it’s a vet.
– Uh, but overall, I’m just dissatisfied with… And I don’t think it’s because of the cost, you know.
– No, no.
– It doesn’t really matter.
– We don’t, we don’t grade that harshly.
– Not at this level.
– Mm mm.
– If it were.
– Now if it’s like a 50 dollar a bag.
– What’s that like?
– I don’t know, but I’m saying if it was 50 dollars a bag, I would have really high expectations. But, you know, 12 dollars a bag, I’m not gonna be really hard on it. And it’s just…
– Just kinda bland.
– Yeah, it’s, yeah. Just kinda bland.
– Yeah, so.
– Sorry.
– Unfortunately, I would say pass. We’re not gonna buy it again. This roast.
– Yeah, no, I do want to give them another shot and buy like a, there’s a
– Another shot.
– Man, that was good. Uh, there’s another one called like Ace or no, I don’t know. It’s got an ace on the bag, I think. They’ve got really good marketing.
– Yeah, so hopefully the other coffees will play into that, you know? This one might just be one that they’re trying to… Because it’s Just Black, they might be trying to appease a lot of people. And just kind of hit the mar… Or missed the mark.
– You are on fire.
– That’s never good when you have a weapon that it’s on fire, unless it’s a flamethrower. Then that’s good. But, you know, overall, um. I don’t know. I might have to say…
– Two and a half?
– Yeah, that’s what I was thinking. Two and a half just because it was kinda, just kinda not, no flavor to really speak of at all and just kind of bland.
– Yeah.
– Alright, well.
– So sad.
– Yeah, if you’ve tried this roast or any of their other roasts, let us know which one might be better.
– Yeah, yeah.
– Then we can try them and see. Cause we don’t wanna risk too much on expensive coffee.
– Right, yeah.
– See what I’m saying?
– Yeah, okay, I thought you meant they’re gonna like send out people to hunt us because, because we didn’t like this roast. No, they’re great people. Vets are great.
– But let us know in the comments below and we’ll get right back to you. Right, until next time
– Keep grinding.
– Hey, thanks for watching our reviews. Please be sure to subscribe and check out our other reviews here.[/spoiler]
Review Recap
Brand: Black Rifle
Roast: Dark
Price per pound: $16
Flavors we detected / other notes: Bland
Overall rating: 
Would we buy it again? Unfortunately, No
Other Black Rifle Coffee Reviews
How to Buy
Buy this coffee on their website
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Music: “Too Cool” Kevin MacLeod (incompetech.com)
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